8 changing chicken consumption trends to watch in 2024

Posted By: Elizabeth Doughman

In 2023, cost-conscious chicken consumers looked for ways to stretch their dollars further. What will matter to consumers in 2024?

During the 2023 Chicken Marketing Summit,  industry experts presented the latest data and insights to help the chicken industry and poultry buyers understand the ways consumers shop and how to leverage technology to reach them. 

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