Chicken consumers shift back to pre-pandemic behaviors

The COVID-19 global pandemic had a significant impact on chicken consumer behavior, shifting sales from foodservice to retail and driving interest in online shopping. Don’t expect all of these trends to be long-lasting.

“While some consumer habits changed dramatically during the pandemic (cooking at home all the time, buying groceries online), only some consumers will keep those habits. We won't ever go back to ‘where we were before,’ but we also won't be at the same place we were a year ago,” Lynn Dornblaser, director of innovation and insight, Mintel, said.

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