TED Magazine: Expanding Your Existing Customer Relationships, Part II

By Bridget McCrea

In the first segment of this article series, you learned why it’s critical for electrical distributors to put time and effort into doing more with their existing customers. By avoiding the temptation to funnel all of your sales team’s efforts into chasing down new business, take a step back and see what more you can be doing for current customers, how you can claim more of their spending capacity, and how you can help resolve their biggest pain points.

Read More