Where is the chicken industry’s Luke Bryan?

A creative campaign from the National Pork Board showcases country music superstar’s Luke Bryan’s upbringing on a Georgia farm to dispel common misperceptions about the pork industry. Why isn’t the chicken industry doing the same?

As a part of the partnership, Bryan participated in a series of ads for the organization. The videos discussed many issues that also impact the chicken industry – welfare, sustainability, animal health and more. 

“Pig farmers are dedicated to people, pigs and the planet, and that means contributing to local communities, making sure their animals are well cared for and focusing on the environment for the next generation," Bryan said.  "Farmers are the backbone of this country.”

The campaign is supported by national, regional, local and trade media outreach and digital advertising.