Consumers rely on chicken even as inflation affects prices
While consumers average rating for their current financial situation is in the middle between “poor” and “excellent,” 87 percent are buying more or the same amount of fresh chicken now compared to six months ago, according to research presented today at the 2022 Chicken Marketing Summit.
The National Chicken Council (NCC) and WATT Global Media presented the results of a study that focused on current and anticipated US consumer behavior, specifically, consumption of fresh chicken. The results suggest opportunities for chicken to maintain market share. IRI provided supporting data from its retail databases. The study was commissioned by NCC and conducted online by IRI June 30 – July 5, 2022, among 537 U.S. adults. Funding was provided by Elanco Animal Health, Evonik Animal Nutrition, NCC and WATT Global Media. A full copy of the presentation is available by clicking here.