Industry News

HPAI is still endemic in waterfowl and other wildlife in North America and the USDA needs to release the plan for possible future vaccination.

Value, snacking and global flavors emerge as top drivers as Gen Z and millennials reshape protein consumption habits.

Consumer interest in high-protein diets reflects decades of nutrition science converging with updated USDA guidance. Chicken is well-positioned to...

Pickle-themed campaign generates record guest engagement through an integrated marketing launch.

Animal protein markets are being pulled in multiple directions by tight red meat supplies, persistent disease threats, an uneven consumer and a...

GLP-1 medications will shape food purchasing in one in three U.S. households by 2030, as non-users increasingly adopt the dietary habits of...

Georgia signed a federal agreement becoming the 11th state to enter the USDA Cooperative Interstate Shipping program.

ARLINGTON, VA — The Meat Institute has been honored with a 2026 ASAE Power of Associations Gold Award by the American Society of Association...

International Production & Processing Expo (IPPE), the world’s largest annual poultry and egg, meat and animal food industry event of...

Facing a crowded Nashville hot chicken market, The Red Chickz successfully leveraged on social-first marketing to connect with consumers.

Affordability, versatility and clean-label credibility give chicken an edge during this protein moment, but overprocessing and lazy marketing could...

Those to make the list are rated high on employee satisfaction and positive net impact on society.