Industry News

Access to the right information can help you stay ahead of the competition and improve your bottom line, NPFDA provides you with a variety of industry articles and topics to keep you abreast of news, happenings, and events affecting the industry.

Industry News Member News Member News : Opportunity Board

Stephanie Stuckey, Chair, Stuckey's

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Marketers should lean into poultry’s nutritional strengths rather than compete with supplements and reformulated snack products.

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Market saturation has created a new hurdle for quick service restaurants, who now must find a way to keep offerings from feeling routine.

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Convenience-focused attributes also resonate most strongly with Generation Z and younger millennial buyers.

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Artificial intelligence now shapes hatcheries, grow-out houses and plants, and it's starting to shape consumers' shopping lists, too.

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Chicken brands are grappling with bird sizing, consumer affordability and transportation challenges.

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HPAI is still endemic in waterfowl and other wildlife in North America and the USDA needs to release the plan for possible future vaccination.

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Value, snacking and global flavors emerge as top drivers as Gen Z and millennials reshape protein consumption habits.

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Consumer interest in high-protein diets reflects decades of nutrition science converging with updated USDA guidance. Chicken is well-positioned to...

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Pickle-themed campaign generates record guest engagement through an integrated marketing launch.

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Animal protein markets are being pulled in multiple directions by tight red meat supplies, persistent disease threats, an uneven consumer and a...

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GLP-1 medications will shape food purchasing in one in three U.S. households by 2030, as non-users increasingly adopt the dietary habits of...

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