Key poultry industry leaders to share insights on consumer purchasing behavior at Chicken Marketing Summit
The annual event features speakers and panelists from Wayne Farms, Pilgrim’s Pride, Rabobank, Nielsen, and more
Charleston, South Carolina – April 23, 2019 – WATT Global Media has announced agenda and speaker details for the 2019 Chicken Marketing Summit. This annual executive conference is scheduled for July 21-23, 2019 at the Belmond Charleston Place in Charleston, South Carolina.
“This year’s event offers a unique combination of education and panel discussions on consumers purchasing trends and the challenges the industry faces in regard to choice and competition,” said Terrence O’Keefe, content director, WATT Global Media. “The content will cover a wide range of topics including marketing to Generation Z moms, competing for consumers’ protein needs, transparency in the age of activism and much more.”
The dynamic lineup of speakers and panelists will include opening keynote speaker Clint Rivers, president and CEO of Wayne Farms; Maria Bailey, CEO of BSM Media; Robyn Metcalfe, Ph.D., founder and director of Food + City; Hinda Mitchell, founder and president of Inspire PR Group; Meagan Nelson, associated director perishables group for Nielsen; Kelly Fechner, director of customer solutions for Datassential; Justin Sherrard, global strategist of animal protein with Rabobank Global; and Laston Charriez, head of marketing with Pilgrim’s Pride.
The agenda also includes an exclusive presentation revealing the results of the 2019 Chicken Consumption Survey presented by Chris DuBois, senior vice president and principal of IRI, and Joyce Neth, vice president, director of audience development and research with WATT Global Media. The survey divulges answers to new questions about the most pressing consumer topics.
In addition to essential educational sessions focusing on this year’s theme “Channels, Choices and Challengers,” the event will feature numerous networking opportunities for attendees and will close with the traditional Bill Roenigk golf tournament, which will be hosted at the Wild Dunes Links Golf Course.
Early bird registration is available until May 31, 2019 and provides attendees with the opportunity to save $200. For more information about the 2019 Chicken Marketing Summit agenda visit, www.ChickenMarketingSummit.com.
For details about this event, please contact the host directly or click this link: https://www.wattglobalmedia.com/chickenmarketingsummit/