A beginner’s guide to chicken marketing in the metaverse

Posted By: Elizabeth Doughman Industry News , Member News ,

Marketing in the metaverse is gaining traction – especially as a way to connect and engage with younger consumers. But I’m sure I’m not alone when I say that I have no idea what it is or how it works.

So, I asked an expert, my 11-year-old nephew. Not only is he one of the techiest people I know, but he also received a pair of virtual reality glasses over the holidays, so he’s a frequent user of the metaverse.

“The metaverse is a place to hang out,” he explained, noting that the technology was an important way to connect with friends and family during the pandemic when people couldn’t leave their houses.

“It’s supposed to be a replica of real life where you can meet with friends and play games. It makes you feel like you’re doing stuff in real life, but you’re actually doing it on a virtual console,” he added.

Chicken foodservice brands can take advantage of the metaverse through subliminal product placements or by offering users a way to visit virtual restaurants and order food items, like chicken nuggets or sandwiches, he said. 

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