Posted By: Elizabeth Doughman Industry News, Member News,

The adoption of tech-based strategies will help chicken foodservice concepts improve engagement with today’s consumers.

“It’s going to be the younger consumer that’s really going to glom onto the metaverse and those sorts of things,” said Kelley Bailie Fechner, director, customer solutions, Datassential.

“If you’re trying to attract a younger consumer, digital is going to be a way to create excitement.”

Fechner will highlight the technologies and trends ready to shape the future of chicken foodservice in 2022 and the 2022 Chicken Marketing Summit.

Make plans to attend the 2022 edition of Chicken Marketing Summit scheduled for July 25-27, 2022 at the Château Élan in Braselton, Georgia. Registration is now open with early savings available.

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