Perdue’s ‘6-7’ chicken nugget strategy targets kid trend
Perdue knows your kids haven’t stopped chanting “6-7.” That’s why the company launched new Six Seven Chicken Nuggets, a limited edition, panko-breaded chicken nugget shaped like the numbers 6 and 7.
“This is one of those phrases that parents haven’t been able to escape – from carpools and classrooms to the dinner table,” said Chris Perdue, senior vice president, Marketing, Digital & E-Commerce at Perdue.
“We figured if it was going to show up at mealtime anyway, it might as well be on the plate.”
For those of you too old to understand the trend and confused about why the kids in your life keep yelling “6-7” while moving their hands up and down, I asked my 15-year-old nephew.
“There’s no meaning behind this trend,” he said, describing “6-7” as “most popular with younger kids.” Chicken nuggets are popular with kids, and he could see them “bite” into nuggets in this shape, he added.
Perdue Six Seven Chicken Nuggets will be available exclusively through Walmart on May 1 for a suggested retail price of $7.24. The company is also giving 67 consumers a chance to try Six Seven Chicken Nuggets before they hit shelves. To enter, go to www.perdue.com/67giveaway.
Capitalizing on viral trends
Perdue won Chicken Marketer of the Year in 2025, and launches like Six Seven are a reminder of why. The company doesn't wait for trends to peak before acting, it moves while the meme is still annoying parents.
Do you work with a retail, foodservice, direct-to-consumer or producer/integrator who did a fantastic job of promoting chicken consumption in 2025? Recognize outstanding accomplishments with the Chicken Marketer of the Year award! This award honors exceptional efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and companies who have demonstrated innovative marketing and creative excellence in promoting chicken consumption.