Chicken gains traction over beef in meat snack category

Many consumers perceive chicken as a “high-protein, low guilt pivot” to flip the script on traditional snacking. 

Shifting consumer preferences are driving interest in chicken-based meat sticks, disrupting the $4.8 million meat snack market which has traditionally relied on beef.

Chicken is one of the fastest growing proteins in meat snacks, with an 84% growth over the past three years, according to Circana.

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