Pilgrim’s launches Flamin’ Hot chicken tenders and bites
Pilgrim’s launches Flamin’ Hot chicken tenders and bites
Pilgrim’s Pride has launched Pilgrim’s Flamin’ Hot Chicken Tenders and Pilgrim’s Flamin’ Hot Chicken Bites, two frozen chicken products available at select retailers nationwide. According to the company, the launch marks the first time the Flamin’ Hot flavor has been offered in frozen chicken.
The Greeley, Colorado-based company produces the items under license from Frito-Lay North America Inc., which owns the Flamin’ Hot brand.
“Consumers aren’t just looking for spice. They’re looking for flavors they love in new and unexpected ways,” said Brad White, head of marketing at Pilgrim’s. “Chicken is the most versatile protein there is, which makes it the perfect home for bold flavor. We’re building Pilgrim’s to be a brand that makes chicken more exciting, and bringing an iconic flavor like Flamin’ Hot to the freezer aisle is exactly what that looks like.”
“Great partnerships create opportunities to reimagine how consumers experience the brands they love. This collaboration with Pilgrim’s brings the signature Flamin’ Hot experience to a new category, creating another way for consumers to enjoy the bold flavor that has made the brand a cultural phenomenon,” said Janelle Rowe, senior vice president of foodservice for PepsiCo Away from Home.
According to Pilgrim’s, the tenders and bites are made with all-white-meat chicken raised with no antibiotics ever, contain no artificial colors or flavors and can be cooked from frozen in an air fryer. The tenders contain 20 grams of protein per serving and cook in approximately 15 minutes. The bites contain 16 grams of protein per serving and cook in approximately 11 minutes.