Consumer demand for value, health spur chicken sales growth

Market data revealed a 1.5% increase in poultry sales from 2022 to 2023, driven by evolving consumer preferences for convenience, health benefits and value-added products.

"Despite economic challenges, consumers are still eating chicken," Lynn Dornblaser, principal consultant at Mintel, noted at the 2025 Chicken Marketing Summit. "The key is understanding that value isn't just about low price – it’s about delivering on promises and bundling benefits together."

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