Isaf honored for decades of visionary industry leadership
Steve Isaf, founder, chairman and CEO of Atlanta-based Interra International, will receive the USMEF Distinguished Service Award, which honors outstanding figures in the red meat industry who exemplify the exceptional, individual dedication responsible for the federation’s success.
Isaf has spent more than four decades building demand for U.S. red meat around the world. He entered international trade in 1980, when American beef and pork had only a small presence in overseas markets. Building companies at every stage of his career, Isaf founded Global Marketing Associates in 1987 and merged it in 1994 with Berkshire Foods. In 2000, Isaf sold his Berkshire Foods shares and founded Interra International, which has since expanded into a multinational enterprise of 145 professionals, serving customers in more than 100 countries. Interra has operational centers in Atlanta, Shanghai, Paris and Monterrey,
Mexico, as well as personnel in 10 other key locations.