Keeping meat alternatives relevant through customization

Industry News,

CHICAGO — Customization may bring some excitement to the plant-based meat alternatives category. Speakers in a July 13 session at IFT FIRST, the Institute of Food Technologists annual meeting and exposition held in Chicago, recommended manufacturers provide recipes for consumers to try with plant-based meat items.

Growth in the category has slowed at retail. Household penetration of meat alternatives in the United States increased 0.1% in the 52-week period ended March 20, according to IRI, a Chicago-based market research firm.

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