Naked Truth chicken now available at Whole Foods Market

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Georgia-based Wayne Farms has begun distribution of its Global Animal Partnership (GAP) Step 2-rated Naked Truth Premium Chicken products in Whole Foods Market stores, expanding beyond its longtime position as a manufacturing partner for some of the nation’s best-known foodservice and restaurant brands.

Wayne Farms began its foray into the retail space last year with Naked Truth trial distribution in select club stores, after the company spent the previous two years re-tooling operations and preparing growers for entry into the welfare-certified poultry marketplace.

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