Perdue named recipient of the 2025 Chicken Marketer of the Year award

Perdue Farms’ social media campaign with actor Wayne Brady reminding 2025 Super Bowl viewers to “wing it” with the new Air Fryer Ready Crispy Wings helped drive sales, brand awareness and consumer engagement. As a result, Perdue Farms was recognized as the 2025 winner of the Chicken Marketer of the Year.
The Chicken Marketer of the Year award honors exceptional efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and companies who have demonstrated innovative marketing and creative excellence in promoting chicken consumption.