Shenandoah Valley Organic Names Jefferson Heatwole New Chief Sales Officer and Dorothy Muszynska New
HARRISONBURG, Va.– Shenandoah Valley Organic (SVO) has announced today two new changes to its Executive Leadership Team. Jefferson Heatwole’s new role is Chief Sales Officer (CSO) and Dorothy Muszynska is the new Chief Marketing Officer (CMO), both of which are effective immediately.
Jefferson started with SVO in 2014. Since then, he has worn many hats and is responsible for multiple SVO successes and milestones. He was the driving force behind the branded product sales strategy, Farmer Focus, and initiated the “fully-cooked” product development program. He led the company’s move from bulk product sales to predominantly retail sales. Over the last two years, he spearheaded the charge in doubling SVO’s sales.