Top 10 poultry consumer trends of 2024 (so far)

Here are the 10 most-read new consumer trends articles during the first half of 2024:

1. Chick-fil-A changes antibiotic use policy for chicken
   The move is “due to challenges in finding chicken supplies,” the company said.
2. 3 big opportunities for chicken in 2024
   How to keep chicken as the protein at the center of the plate.
3. Generation Z could change chicken consumption forever
   By 2035, Generation Z will be the primary purchasers of protein and this will have a significant impact on the way that chicken is raised, processed and marketed. Are you ready?
4. Activist cage-free reports, deadlines and consumer trust
   Many U.S. cage-free commitments made by restaurants are due in 2025. Will these pledges be met, and will consumer trust be damaged if they are not?
5. Generation Z will transform how chicken is marketed
   This demographic will be extremely value-driven and believe their food choices say something about them.
6. Can a caged, cage-free sign influence the egg consumer?
   Caged and cage-free signage in the grocery store is becoming a topic of conversation among some companies, and even Michigan’s Attorney General.
7. Consistent Egg Labels Act to reduce misleading marketing
   The U.S. legislation was created to combat the practice of labeling artificial egg products with the term “egg” and reduce consumer confusion.
8. Could pythons replace conventional livestock on our plates? (blog)
   Elizabeth Doughman: Snakes on a plate? We’ll have to see how consumers feel.
9. The ‘OG of protein’ is chicken, Tyson VP says
   Wendy Jean Bennett wants consumers to think of poultry and pork when they want to increase their protein consumption in a healthy way.
10. Shake Shack challenged over hormone-free chicken claims (blog)
    Elizabeth Doughman: Don’t mislead consumers with claims-based marketing; educate them.

Attend the 2024 Chicken Marketing Summit

Make plans to attend the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind event will look forward to the consumer of 2035 and the issues that will impact their protein choices.