Zaxby’s hires sauce boss to play chicken wingman
Date postedApril 25, 2025
Zaxby’s knows that dipping sauce is more than a condiment for chicken, and they’ve hired a Sauce Boss to help customers find their confidence, style and swagger.
The new ad campaign for the quick service chicken chain features actor Omar Epps as the Sauce Boss, a hype man who helps everyday people find their sauce and feel like a boss.
“I’ve got my sauce. You got your sauce. Maybe it’s sweet. Maybe it’s spicy. Maybe it’s 12 different flavors all tossed together,” Epps says in the video, referencing Zaxby’s 12 signature spices.