3 opportunities for chicken success in 2022

Posted By: Elizabeth Doughman Industry News , Member News ,

As the world emerges from COVID-19, chicken brands will need to reposition themselves to retain existing customers and attract new ones.

“We’ve experienced all this upheaval for the last two years and that’s well beyond the standard period that it takes to set new behavior and abandon old ones,” Maeve Webster, president, Menu Matters, said.

“Now is the time to really rethink what chicken can be. Not just on the menu, but the role chicken can play in consumers lives and how it can effectively address a lot of the new ways that consumers are thinking about eating and how they’re living their lives.”

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