VIDEO: Creative chicken promotions help solve supply shortages

Posted By: Elizabeth Doughman Industry News , Member News ,

Facing strong consumer demand coupled with supply chain shortages, innovation is needed in chicken marketing and sales.

“We all know demand has been extremely strong. It’s a matter of looking at how we can adapt to what the demands of the consumer are and how can we influence the consumer to have the demand picture better fit the supply chain today,” Sarah Havala, director, protein commodities, Cleveland Research, explained.

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