Challenges the poultry industry of 2035 should prepare for
Date postedJuly 30, 2024
Global meat consumption, especially poultry, is predicted to increase at least through 2050. However, growth in consumption will bring challenges that the poultry industry will need to navigate, said Aviagen Broiler Breeding Group CEO Jan Henriksen at the 2024 Chicken Marketing Summit.
Henriksen gave perspective and advice on multiple issues that poultry companies will confront in the next 10 years: labor issues, the possibility of disaster and pressure to improve bird welfare.