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Chicken foodservice growth fueled by limited time offers

Date postedJuly 29, 2025
Posted By: Elizabeth Doughman in Industry News,
Chicken Big MacThe number of core items sold in foodservice dipped during the COVID-19 global pandemic, but have recovered in years since, however the number of limited time offers (LTOs) is up 33% in the past year and with even larger growth of 131% over the past five years.

“LTO growth is surpassing core item growth,” explained Katie Belflower, manager, Menu Research and Insights team, Technomic,  at the 2025 Chicken Marketing Summit.

Read More

Poultry and Salmonella: The success story should be toldDate postedJuly 29, 2025 Digital-first consumers reshape chicken consumptionDate postedJuly 29, 2025

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