Chicken Marketing Summit 2026 theme anticipates consumer changes as they prioritize protein
Date postedMarch 2, 2026
Government recommendations for consumption of various food types and even how these foods are processed have changed. A move toward clean labels and away from ultra-processed foods, along with increasing GLP-1 adoption, will benefit poultry in 2026.
To celebrate and prepare for this shift in chicken consumption, the 2026 Chicken Marketing Summit presentations will focus on the theme “The Protein Moment.”