Generation Z could change chicken consumption forever
Date postedMay 9, 2024
By 2035, Generation Z will be the primary purchasers of protein and this will have a significant impact on the way that chicken is raised, processed and marketed. Are you ready?
Chicken producers, processors and marketers need to start planning how to future-proof communications, as well as the broiler supply chain, with the unique consumer expectations and needs of Generation Z.