Generation Z will transform how chicken is marketed

Posted By: Elizabeth Doughman Industry News,

Chicken marketers need to start planning how to future-proof communications with the unique consumer expectations and needs of Generation Z.

“Our future consumer is really forging a new food future. What I mean by that is that they’re doing things differently from their parents in terms of food,” Michele Murray, executive vice president, Food Agriculture and Ingredient Practice, Ketchum, said.

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