How chicken wins the high-protein trend battle (PODCAST)

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future:  Hello, I’m Elizabeth Doughman, the editor of WATT PoultryUSA and Poultry Future.

This Future of Poultry podcast is brought to you by the 2026 Chicken Marketing Summit, scheduled for July 27-29 at the Innisbrook Resort in Palm Harbor, Florida.

This one-of-a-kind event will feature the theme “The Protein Moment.” Attendees will discover how protein-first eating, clean-label preferences and GLP-1 drugs are transforming consumer demand and how the chicken industry can win. Registration is now open at www.chickenmarketingsummit.com.

In today’s episode, my guest is Kevin Ryan, founder and CEO of Malachite Strategy and Research and keynote for the 2026 Chicken Marketing Summit.

Listen to the full podcast here.