Perdue’s “Winging It” wins big with Wayne Brady [PODCAST]
Date postedAugust 25, 2025
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future: Hello, I’m Elizabeth Doughman, the editor of WATT PoultryUSA and Poultry Future.
In today’s episode, my guest is Jody Hallman, vice president of integrated marketing at Perdue Foods.
At the 2025 Chicken Marketing Summit, Perdue Foods won the Chicken Marketer of the Year award for their “Winging it” campaign. These ads featured improv comedian Wayne Brady in a series of creative social media posts leading up to the Super Bowl.