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Pilgrim’s chicken jumps onto snacking bandwagon

Date postedMay 13, 2025
Posted By: Elizabeth Doughman in Industry News,
Pilgrim's Pride

Pilgrim’s Pride teamed up with legendary skateboarder Tony Hawk to highlight the brand’s entry into the growing popularity of snacking.

The new campaign features Hawk, renamed to “Tony Bawk” for the ad spot, telling viewers they can “snack like a pro” with Pilgrim’s new nuggets which feature new flavors like Cheesy Jalapeño and Chicken Pot Pie Nuggets, Garlic Parm Crispy Wings and traditional Popcorn Chicken.

Read More Here

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Most Recent Posts

  • Pilgrim’s refreshes brand identity with chicken nugget rap Date postedJune 18, 2025Posted by Elizabeth Doughman
  • Trader Joe’s isn’t secretly selling HPAI-vaccinated chicken Date postedJune 17, 2025Posted by Elizabeth Doughman
  • Wayne-Sanderson Farms gift boosts total support to $4.1M for UGA Poultry Science Building Date postedJune 16, 2025Posted
  • The business case for sustainable chicken [PODCAST] Date postedJune 16, 2025Posted by Elizabeth Doughman
  • Chicken Marketing Summit 2025: Smart tech, smarter supply Date postedJune 6, 2025Posted by Elizabeth Doughman

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