Pilgrim’s chicken jumps onto snacking bandwagon

Pilgrim’s Pride teamed up with legendary skateboarder Tony Hawk to highlight the brand’s entry into the growing popularity of snacking.

The new campaign features Hawk, renamed to “Tony Bawk” for the ad spot, telling viewers they can “snack like a pro” with Pilgrim’s new nuggets which feature new flavors like Cheesy Jalapeño and Chicken Pot Pie Nuggets, Garlic Parm Crispy Wings and traditional Popcorn Chicken.

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