Pilgrim’s refreshes brand identity with chicken nugget rap
Date postedJune 18, 2025
Pilgrim’s is refreshing its brand identify with a flavor-forward line of chicken nuggets and original song and music video designed to bring excitement to the freezer aisle.
The chicken brand was recently named a finalist for the 2025 Chicken Marketer of the Year. This award recognizes excellence in marketing and public relations campaigns in keeping chicken as the protein on the center of the plate.