War in Ukraine will affect chicken consumption

Posted By: Elizabeth Doughman Industry News , Member News ,

The impact of the volatility caused by Russia’s invasion of Ukraine could have repercussions for U.S. chicken consumers.

“We’re plowing headlong into a highly inflationary environment. As part of that, there will be people who prioritize affordability,” explained Mark Jordan, executive director of LEAP Market Analytics.

“I think chicken is going to be a protein that’s got a lot of opportunity in the next 12 to 18 months.”

Jordan will discuss how key macroeconomic forces – including soaring inflation, a chaotic labor market and sweeping demographic changes are expected to influence poultry demand as well as competing protein markets in the U.S. and around the world.at the 2022 edition of Chicken Marketing Summit.

Make plans to attend the 2022 edition of Chicken Marketing Summit scheduled for July 25-27, 2022 at the Château Élan in Braselton, Georgia. Registration is now open with early savings available.

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