Will consumer attitudes about chicken change post-COVID?

Industry News, Member News,

Some of the food trends shaped by COVID-19 could have lasting effects on the behavior of chicken consumers.

“The first few months of the pandemic were really all about adjusting. Everybody had to think about how they’re going to live, how they’re going to work, how they shop,” Chris DuBois, senior vice president, IRI, explained.

DuBois, alongside Joyce Neth, vice president, director of audience development and research, WATT Global Media, will discuss the results of the 2021 Chicken Consumption Survey and explore consumer attitudes about chicken in the coming post-pandemic marketplace at the 2021 edition of Chicken Marketing Summit.

Make plans to attend the 2021 edition of Chicken Marketing Summit scheduled for July 18-20, 2021 at the Omni Amelia Island Resort in Fernandina Beach, Florida. Registration is now open.

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