Chick-fil-A to launch virtual chicken wing brand

Quick service restaurant (QSR) chain Chick-fil-A announced plans to open its first virtual brand, Little Blue Menu.

“At Chick-fil-A, we’re constantly challenging ourselves to ensure we’re meeting our customers where they are. That’s why we’re stepping outside of the box to pilot a new concept focused on variety, delivery, and innovation later this year in Nashville and in 2022 in Atlanta,” said a statement on the Chick-fil-A website.

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