How chicken brands can plan for the future of sustainability
Date postedApril 4, 2022
Posted By: Industry News, Member News,
The consumer definition of sustainability is changing and now is the time for chicken brands to prepare for it.
“Sustainability has become this huge umbrella-like term,” explained Joyce Neth, vice president, director of audience development and research, WATT Global Media. “Consumers are now willing to pay more for sustainable items.”