3 chicken marketing campaigns that won consumers in 2021
Marketing campaigns play a vital role in the fight to keep chicken as the protein at the center of the plate. This is why the all-new Chicken Marketer of the Year award recognizes the fantastic job retail and foodservice partners do to promote chicken consumption.
Good marketing captures consumer's attention, helping them realize the benefits of a certain product. In recognition of this fact, I thought I’d share three ad campaigns about chicken that caught my eye (and made me hungry) in 2021.