How to prepare for chicken retail’s digital revolution

Advances in e-commerce and other digital tools is rewiring how consumers engage with chicken brands in retail, resulting in new business models, commerce ecosystems and channels that connect shoppers with products.

“Retail is in the middle of this structural shift that’s really redefining how the retail industry functions. This also means that what it takes to win in the future is changing as well,” Mark Strobel, senior research manager, Euromonitor International, said.

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