Why chicken wins with cost-conscious consumers in 2023
In a world where inflation has a significant impact, consumers are more cost-conscious than ever. This puts chicken in a unique position among proteins in 2023.
“Chicken is advantageous now and it’s going to be even more advantageous in the short-term and long-term,” explained Erkin Peksoz, senior director, client insights, Circana.
Peksoz, alongside Joyce Neth, VP of audience engagement, WATT Global Media, will share exclusive research that reveals what chicken companies need to keep in mind to best reach the cost-conscious consumer at the 2023 Chicken Marketing Summit will be held at Hotel Effie Sandestin in Miramar Beach, Florida on Monday, July 31 – Wednesday, August 2, 2023.
Registration is now open with early savings available.