Market poultry and eggs as local products

Posted By: Austin Alonzo Industry News ,

To make more sales, poultry producers should market their products as local when possible.

At the 2022 Chicken Marketing Summit in Braselton, Georgia, Jennifer Bartashus, senior analyst at Bloomberg Intelligence, spoke about current economic and consumer trends relevant to the poultry industry.

During that presentation, she mentioned consumers are more interested in local food than ever before.

Bloomberg’s data shows 52% of consumers think local perishables are of higher quality, 49% believe they’re fresher and last longer and 42% are willing to pay more for local foods. A local product gets an extra bonus, Bartashus said, because it doesn’t travel as far and is perceived as carrying a smaller ecological cost.

That’s a recipe for an easy win for chicken and poultry products.

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