Nielsen: COVID-19 'changed everything' for consumers

he COVID-19 pandemic fundamentally shifted consumer behaviors in the U.S. and its likely it will take months for buying habits to return to where they were before the pandemic.

Meagan Nelson, the associate director of the fresh growth and strategy team at Nielsen, shared her insights into consumer behavior before and after the global pandemic arrived in the U.S. in March 2020. She spoke on June 10, 2020, as part of WATT Global Media’s 2020 Chicken Marketing Summit webinar series. It was the fourth in a series of seven webinars proudly sponsored by Zoetis. The webinar will be available to view on demand for free and free registration for future webinars is open now.

COVID-19 changes the landscape

In March 2020, the COVID-19 pandemic arrived in the United States and in the following weeks and months, the country was thrown into an unprecedented lockdown situation. Four months later, the disease is still present and many social distancing restrictions are lifting, but Nelson said the changes consumers made during the lockdown may be permanent.

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