Poultry producers deliver on consumers' desire for convenience
Date postedSeptember 29, 2025
Throughout the past two decades, the poultry industry has undergone significant changes as consumer demands have evolved.
The U.S. poultry industry is continuously seeking to optimize efficiency while considering consumer preferences for convenience and speed in meal preparation. Advancements in further processing and genetic improvements have helped producers satisfy consumer demand by turning whole birds into products that reduce preparation and cooking difficulty for consumers.