'Winging It' leads Perdue to Super Bowl success
Date postedSeptember 29, 2025
Perdue Farms' social media campaign with actor Wayne Brady reminding 2025 Super Bowl viewers to “wing it” with the new Air Fryer Ready Crispy Wings helped drive sales, brand awareness and consumer engagement.
As a result of the campaign, Perdue Farms was named the 2025 Chicken Marketer of the Year. The trophy was presented at the 2025 Chicken Marketing Summit held at the DeSoto Savannah in Savannah, Georgia, on July 29.