Sustainability can boost broiler operation ROI

Embedding sustainability into everyday broiler operations rather than treating it than a separate initiative delivers both environmental impacts and economic returns.

“One of the ultimate skills of sustainability is trying to find the levers that improve farmer and rancher productivity as well as good for the bottom line. If you’re not improving the bottom line, then it’s never going to get implemented,” Sarah Fox, U.S. senior director sustainable food systems, JBS, said.

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