Chicken supply chain shines as demand for convenience grows
The chicken industry is rapidly evolving to meet the demands of time-pressed consumers who prioritize convenience and speed in meal preparation. With millennials and younger generations juggling careers and children, the industry is responding with innovative digital solutions and product adaptations that align with modern eating habits.
Consumer desire for convenience is also driving a technological revolution when it comes to purchasing chicken. Modern consumers now expect chicken products to come with QR codes with recipes, smart labels with information on how the birds were raised as well as recipe ideas, cooking instructions, online recipes that create a shopping list for all ingredients and tell you where those items are on sale and more.