Tech, consumer trends and the future of chicken innovation [PODCAST]

Elizabeth Doughman, editor, WATTPoultry USA and Poultry Future: Hello, I’m Elizabeth Doughman, the editor of WATT PoultryUSA and Poultry Future. In today’s episode, my guest is Kevin Ryan, the founder and CEO of Malachite Strategy and Research.

Kevin will be the keynote speaker for the 2025 Chicken Marketing Summit, scheduled for July 28-30 at the DeSoto Savannah in Savannah, Georgia. This one-of-a-kind event explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

Registration for the Chicken Marketing Summit is now open at www.chickenmarketingsummit.com and I’d like to encourage everyone to attend.

Thanks for joining me today, Kevin.

Tell us a little bit about your experience and background.

Kevin Ryan, founder/CEO, Malachite Strategy and Research: My background is quite eclectic, which I think a lot of peoples are. I started off in in food science, actually protein chemistry – which is kind of apropos for chicken protein – and then also anthropology. So a hard science and a soft science, so to speak. I have a love for the soft science, so that's not derogatory.

Listen to the full podcast here: https://www.wattagnet.com/podcasts/podcast/15738793/tech-consumer-trends-and-the-future-of-chicken-innovation-podcast