VIDEO: 3 consumer trends impacting the future of chicken

Industry News, Member News,

Consumer habits, behaviors and desires change rapidly and it can be difficult to tell the difference between a long-lasting trend and a passing fad.

“As long as there are foundational themes that support a consumer trend across culture and society, I think it has a longer life,” Kevin Ryan, CEO, Malachite Strategy and Research, explained. “It’s those deeper roots that are important.”

Ryan will help separate the must-dos from the must-skips when it comes to chicken consumption trends during his keynote presentation at the 2023 Chicken Marketing Summit.

Make plans to attend the 2023 Chicken Marketing Summit, scheduled for July 31 – August 2, at the Hotel Effie Sandestin in Miramar Beach, Florida. Registration is now open with early savings available.

Here are three trends with staying power for the chicken industry:

1. Eatertainment

2. Premiumization

3. Influencer-led food brands

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