A quarter of US consumers are reducing meat consumption

Industry News ,

Younger people are showing more interest in cutting back on meat consumption, according to the results of a new survey.

In May 2019, British advertising and marketing data firm Attest Technologies Ltd. published a report reflecting the results of a survey it conducted of 1,000 nationally representative, working-age consumers in both the United States and the United Kingdom. The survey asked them about lifestyle trends: conscious consumption, physical and mental wellbeing, reliance on digital, escapism and challenging societal norms.

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