Are you prepared for the post-pandemic chicken consumer?
The COVID-19 pandemic turned the chicken supply chain upside down as foodservice outlets were closed and consumers relied on retailers, both online and brick and mortar, to supply almost all their food needs. Restaurants, bars, entertainment venues and ball parks are now opening back up to customers for in venue meals and snacks.
Which of the new shopping habits consumers developed during the pandemic will persist? Will topics like animal welfare and environmental sustainability come back as concerns for consumers, or will masks and hand sanitizer remain high on the list of concerns? What will the “next normal” look like and when can we expect it to develop?
The Chicken Marketing Summit has always been the place for to discuss questions like these and find answers, and this year’s Summit, July 18-20, comes just in time to plan your post-pandemic success.