How COVID-19 changed the chicken plant of tomorrow
The COVID-19 global pandemic shocked and disrupted protein supply chains in 2020, leading the industry to rethink operations from start to finish to better meet consumer demand.
“The poultry industry worked through the extreme volatility that COVID-19 brought to producers and processors and consumers,” Will Sawyer, Lead Animal Protein Economist, CoBank, Knowledge Exchange, said. “I think the industry will change because of COVID-19 – from technology and new products and expansion into new areas.”
Sawyer will share insights and evaluate the status of the world’s recovery from COVID-19 and how this will impact demand for chicken in the U.S. and around the globe at the 2021 Chicken Marketing Summit.