KFC reignites chicken wars in foodservice

To stake its claim in the tenders game, KFC released a new ad campaign with an over-the-top, satirical take on the ongoing "battles" in the fast-food industry – from chicken sandwiches, to sauces, to value and now to tenders.

The chicken foodservice brand was recently named a finalist for the 2025 Chicken Marketer of the Year. This award recognizes excellence in marketing and public relations campaigns in keeping chicken as the protein on the center of the plate.